There are 3 main reasons people may choose to reproduce artwork: 1. For catalogues, 2. The artist might want a record of the artwork that they may have already sold, 3. To print it to sell. Another reason people may reproduce an artwork is as a reference for other work. You may also choose to reproduce an artwork for future reference and preservation – for example, people may choose to scan and reproduce artworks to preserve them while they can, such as in the case of film which is known to degrade. Digitisation of your work will allow creation of a historical image archive that can be used for books and catalogues far past the sale date of the source artwork. An artist may also want to generate revenue from a print by digitising it – forming part of a marketing strategy.
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